Gato De Fuego

Fall 2021

For this project, I developed a packaging concept for Gato De Fuego, a hot sauce brand. I created a bold and memorable label by combining imagery of a pepper, a cat, and fire, visually tying together the product’s name and its fiery flavor profile.

To enhance brand recognition and maximize shelf appeal, I used bright, high-contrast colors that immediately capture attention. The icon-driven design aims to be playful yet strong, making it easy for consumers to identify and remember.