Murry Ave Internship

May - December 2023

At Murry Ave, previously named BoostedBiz, I interned as a designer creating custom personal branding for collegiate, semi-professional, and professional athletes. Each athlete either reached out to us or was selected by the team, and I was tasked with designing a unique logo that reflected their identity, sport, and style. These logos were then featured on Murry Ave’s Instagram and applied to merchandise available for purchase and promotion.

I worked closely with both my manager and the athlete to establish a design direction. After initial communication, I would create two to three logo concepts tailored to their brand. We’d then collaborate through feedback rounds to finalize the design. I also edited athlete-supplied photographs and integrated them into custom graphics for additional brand assets.

This internship experience was especially relevant and fast-paced due to the rise in popularity of athlete branding following changes in NCAA NIL (Name, Image, Likeness) regulations. I completed designs quickly—typically within one to three days—while maintaining a strong emphasis on individuality and marketability.